Good morning, Reaching $1 million in sales is a milestone that can take years to achieve. For Emma Grede, it took one day. In 2016, Grede's size-inclusive denim brand, Good American, sold $1 million of product within hours of launching. By the midafternoon, the company was completely sold out of jeans. It didn't hurt that Good American's co-founder was reality TV star Khloé Kardashian. Then in 2021, the 39-year-old Grede became a guest on ABC's Shark Tank, where she was the first Black woman investor on the show. One of the businesses Grede invested in was the hair care-focused clothing brand KIN Apparel, which shares Good American's dedication to inclusivity. Read to hear about her decision behind her investment and how she’s helping KIN gain traction and build a following. |
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