‘We are not crazy'

INC. THIS MORNING ‘We are not crazy' Good morning, In the fall of 2016 Morgan Hirsh had just raised $100,000 to start a direct-to-consumer subscription service for high-quality, minimalist-designed personal care products sold at cost with minimal name-brand markup.  "We are not crazy. This is the future," Public Goods CEO Hirsh said to his co-founder, Michael Ferchak.  At the time, there was nothing quite like it on the market. Little did they know, that was about to change.  Read on to see how discovering they had a direct and well-funded competitor helped the founders land more cash for their company. SPONSORED CONTENT Why tech leaders trust Transcend with their data privacy needs Automate data privacy and ensure compliance with Transcend, the privacy platform that makes it easy to encode privacy across your company. Inc. 5000. Call For Entries Apply now to be recognized as one of America's fastest-growing private companies! HERE'S WHAT ELSE I'M READING TODAY: If you're wondering how important artificial intelligence is to your business's future, all you have to do is follow the money. –Inc. New data suggest that women are beating the pandemic odds, but much work remains to maintain that progress. –Inc. Biden to U.S. businesses: “Harden your cyber defenses immediately.” –Inc.  As digital advertising costs rise, more direct-to-consumer retailers are opening shops, leasing turnkey options, or securing short-term spaces in other stores. –NYT Life at the top of an organization has the potential to lead some executives to feel insulated, entitled, and more supported than they really are. The result: workplace misconduct. –WSJ ONE MORE THING: Watch out for these four signs that a new vendor is probably not a fit for your business. --Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy