As long as possible

INC. THIS MORNING As long as possible Good morning, For decades, many investors believed it took one sort of leader to start a company and another to scale it. Especially in Silicon Valley, the stereotypical founding CEO would be a young engineer who'd start the company and reach product-market fit, and the second CEO would be a gray-haired executive with a business or sales background. Then, around 10 years ago, the common wisdom began to change. Investors now favor keeping founding CEOs for as long as possible. Eren Bali, co-founder and CEO of Carbon Health has seen the shift himself. After scaling his first company Udemy and handing the reins to a more experienced executive, he says he’s now planning on keeping the lead a second time around. “I'm the founding CEO, and I will remain CEO for as long as possible.” Read on for why founders can better lead companies even as they continue to grow. SPONSORED CONTENT Facet Wealth's 3 Secrets to Investing There are common misconceptions when it comes to investing; here’s what CERTIFIED FINANCIAL PLANNER™ professionals say you need to know. Inc. 5000. Call For Entries Apply now to be recognized as one of America's fastest-growing private companies! HERE'S WHAT ELSE I'M READING TODAY: For her next act, Outdoor Voices founder Ty Haney wants to help brands get into NFTs and Web3. –Inc. Artificial intelligence will wind its way into company processes across industries. Here are three predictions for how it’ll happen. –Inc.  Spending outrageous amounts for naming rights has been an expensive way for companies and entrepreneurs to shine a bad light on themselves. –Inc.  Instagram’s choice to prioritize videos over photos creates unforeseen costs for small companies, leaving many owners disheartened. –NYT  Related: New data from Square suggest that inflation and a return to normal may mean less generous gratuities from some customers. –WSJ ONE MORE THING: The metaverse isn't coming, it's already here. Here's how your company should prepare. --Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy