Married to the business--and each other

INC. THIS MORNING Married to the business--and each other Good morning, The journey of married co-founders is like an extreme version of the standard co-founder journey. Research from Noam Wasserman, dean of Yeshiva University's business school, has shown that conflict between business partners is responsible for 65 percent of all failed startups--and it's likely that percentage is even higher for companies with married co-founders.  And yet the U.S. boasts some 1.2 million married business-partner teams running firms together, according to the National Federation of Independent Business. Among them, a handful of high-profile duos provide perpetual inspiration: Len Bosack and Sandy Lerner of Cisco Systems. Carley Roney and David Liu of XO Group. Adi Tatarko and Alon Cohen of Houzz.  Couples who add a startup to their relationship seem to be adding risk and complexity, too. But some successful pairs say their personal synergy is a strategic advantage. Read on for how several founding couples are finding ways to succeed in life, love, and business. SPONSORED CONTENT Facet Wealth can help you make all the right moves for retirement Here are the essential money moves to make at every age to set yourself up for retirement. How many of these are you doing? Inc. 5000. Call For Entries Apply now to be recognized as one of America's fastest-growing private companies! HERE'S WHAT ELSE I'M READING TODAY: Do you have what it takes to make our annual list of inspiring, trail-blazing women? Here are some tips for a successful Female Founders 100 application. –Inc.  How this skincare business took off when the founder discovered the power of truth, empathy, and discounts. –Inc.   The Covid-19 pandemic was the perfect moment for AI to, literally, save the world. But it didn’t. –HBR Feeling stressed? Try this non-meditation technique from Google’s Sundar Pichai. –Inc. When it comes to price increases, some customers are reaching their limit. –WSJ ONE MORE THING: This is the real cost of outsourcing everything for your business. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy