No dancing required

INC. THIS MORNING No dancing required Good morning, Do you still think of TikTok as little more than a repository of videos featuring singing and dancing teenagers? It’s time to update your thinking. The platform--which now has an estimated 73.7 million monthly active U.S. users--can, in fact, be a vital tool for engaging with your customers and finding new ones. Given TikTok's vast audience and relatively novel format, getting started can feel intimidating. Later this year TikTok will be launching an SMB Academy to help small businesses become more fluent with the app.  Until then, read our tips for how to grow your brand's presence on TikiTok and turn it into tangible returns. SPONSORED CONTENT What’s the current state of the threat landscape? It’s no field of daisies. Delve deep into today’s cyberattacks and take a unique look at threat actor intent, capability, and activity in our annual State of the Threat report. Have a question for Harlem Capital? Join Feb. 24 at 12 PM ET Henri Pierre-Jacques of Harlem Capital is Inc.’s next guest for the Your Next Move web series. Leave a question in registration and he may answer it live. HERE'S WHAT ELSE I'M READING TODAY: Artificial intelligence and machine learning can help your company be more efficient, but acclimating to the tech can be rough. –Inc. Warehouse space is increasingly difficult to lock down. Here’s how some businesses are coping. –Inc.  This might be the single most important job of great leaders. –Inc.  What is “business casual” attire these days? The answer is rather ambiguous. –WSJ Try these three strategies to snag talent in a frequently overlooked pool: first-generation college graduates. –HBR ONE MORE THING: Want to have better Zoom meetings? Skip the formalities. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy