Good morning,
Unless you’ve been abstaining from the internet for the last couple months, perhaps you’ve heard of a little game called Wordle. (Have you played? Has it become a new daily ritual?)
The simple game, which gives players six tries to guess a single five-letter word, grew from 90 players to 3 million seemingly overnight. Fads like Wordle can be hard to predict, but Josh Wardle, the game’s creator, made a few simple decisions that set the game up for its extraordinary success. Much of that has to do with psychology and tapping into a collective desire for shared experiences at a time when many people are feeling disconnected from others.
Read on for what every entrepreneur and business leader can learn from how the game became a viral sensation. |
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