Good morning,
A lot of perfectly good food goes to the dump instead of grocery-store shelves. The reasons are often logistical: Apples, for example, may be discarded simply because they're too small or too big to meet standardized measurements. But saving them from the landfill (or compost heap) isn’t so simple.
That’s what Abhi Ramesh is trying to do with his food delivery company Misfits Market. To sell this produce he’s had to create an entirely new supply chain from scratch and develop warehouse, inventory, and logistical management systems from the ground up. When the pandemic increased order volume by 500 percent, Misfits Market wasn't equipped to meet the unprecedented demand. So the company didn’t meet it: Misfits shut down its website check-out page so that new customers couldn't sign up.
Read on for the full story of how Misfits Market has managed the chaos of scaling its business–while also diverting 128 million pounds of food from the trash heap in 2021. |
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