128 million pounds of food

INC. THIS MORNING 128 million pounds of food Good morning, A lot of perfectly good food goes to the dump instead of grocery-store shelves. The reasons are often logistical: Apples, for example, may be discarded simply because they're too small or too big to meet standardized measurements. But saving them from the landfill (or compost heap) isn’t so simple. That’s what Abhi Ramesh is trying to do with his food delivery company Misfits Market. To sell this produce he’s had to create an entirely new supply chain from scratch and develop warehouse, inventory, and logistical management systems from the ground up. When the pandemic increased order volume by 500 percent, Misfits Market wasn't equipped to meet the unprecedented demand. So the company didn’t meet it: Misfits shut down its website check-out page so that new customers couldn't sign up.  Read on for the full story of how Misfits Market has managed the chaos of scaling its business–while also diverting 128 million pounds of food from the trash heap in 2021. SPONSORED CONTENT Ohio means business. With Ohio ranking #1 as the Most Affordable State (2020) according to U.S. NewsRankings, it’s no wonder that leaders and employees worldwide know Ohio is synonymous with business. HERE'S WHAT ELSE I'M READING TODAY: This CEO's progressive vision turned her father's invention into a futuristic medical product. –Inc. Allbirds co-founder Tim Brown used these three sports-based practices to turn his side hustle into a $2 billion successful public company. –Inc. This founder has launched six companies. His latest involves resurrecting the woolly mammoth. –Inc.  When one employee leaves their job others are likely to follow. Here’s why quitting is so contagious. –NYT  Scientific funding is broken. Can Silicon Valley fix it? –The Atlantic ONE MORE THING: Three little known cyber threats you need to know now. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy