Window shopping

INC. THIS MORNING Window shopping Good morning, Since the start of the pandemic, retailers have had to adjust and amplify their sales pitches as conditions changed. And they're still changing.  Retail sales were lower than expected in December, data from the U.S. Census Bureau shows, and picked up again in January. Now, a confluence of factors–growing inflation, supply chain disruptions, and geopolitical strife due to the Russia-Ukraine crisis–are making consumer spending anything but predictable. So retailers are going to be challenged to stay creative to drive sales.  Read on to hear how three small businesses that changed course and went beyond typical marketing tactics to boost sales. SPONSORED CONTENT What’s the current state of the threat landscape? It’s no field of daisies. Delve deep into today’s cyberattacks and take a unique look at threat actor intent, capability, and activity in our annual State of the Threat report. Inc. 5000. Call For Entries Apply now to be recognized as one of America's fastest-growing private companies! HERE'S WHAT ELSE I'M READING TODAY: As the Russian invasion of Ukraine continues, it's time to make sure your cybersecurity strategy is on point. –Inc. Related: Here’s an ongoing list of some of the businesses that have pledged to cut ties with Russia. –NYT  Workers have been ranting on Reddit about how poorly their jobs treat them. Some employers are listening. –Inc. This is how The Honest Company founder Jessica Alba handles imposter syndrome. –Inc.  Women leaders tend to have more engaged teams and drive better job performance–and their departures can hurt organizations for years to come. –HBR  ONE MORE THING: These five physical symptoms might really be burnout in disguise. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy