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The Covid-19 pandemic and inflation likely won’t stop consumers from spending a lot in the remaining months of 2021. Holiday e-commerce sales are projected to reach a record $207 billion in the U.S. between November and December, a 10 percent increase over 2020 sales, according to data from Adobe Analytics. Globally, holiday e-commerce sales are projected to hit $910 billion.
At the same time, supply-chain challenges continue, so the real winners this holiday season will be the retailers who can get packages to doorsteps consistently. Offering faster shipping options and communicating with customers on delivery times and possible delays "will not only make [you] more appealing for shoppers but help build loyalty and repeat purchases," says Tory Brunker, director of Adobe Commerce. But you can do more. Check out our story for tips on how to prepare for the great season of spending. |
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