Note: Lindsay Blakely, managing editor at Inc., is stepping in for Brit while she is away from the computer today.
It may seem odd that the media-agency founder known for dropping frequent F-bombs in his inspirational social-media videos has penned a book about leading with soft skills.
But Gary Vaynerchuk, the CEO of VaynerMedia and chairman of its parent company VaynerX, says empathy, kindness, and patience are at the foundation of his success. His new book, Twelve and a Half, lays out the personality traits that he calls "ingredients" essential to a successful career in business.
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