Good morning, When Cuyana founders Shilpa Shah and Karla Gallado looked around at so-called sustainable retailers a decade ago, they saw many treating their missions as an add-on. They wondered, is it possible for a retail company to have a mission-driven model that's both profitable and scalable? That’s the goal for Cuyana, their direct-to-consumer clothing and accessory brand. Cuyana took an all-or-nothing approach to sustainability, focusing on how its handmade products are sourced, manufactured, and delivered--not just on how they’re sold and marketed. The brand first gained a cult following for its bestselling leather tote, and has since brought 150 employees on board with its “fewer, better” ethos. Cuyana raised $30 million in 2019, and now has seven stores across the country. “It should never be a question of whether you should make an impact or make a better business decision," says Shah. Read our story to learn how Cuyana took on fast fashion, and what Shah has learned about marketing a mission-driven company. |
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