| Data, without the creep factor |
| | Good morning,
We’re entering a new era of data collection. Historically, many companies have used third-party cookies and other data-mining methods that raise privacy and ethics concerns. But some startups, such as data science firm Streamlytics, aim to disrupt that model by transparently collecting data directly from consumers--helping people learn what major companies know about them, while paying them for the data they create while using streaming services like Netflix and Spotify. Angela Benton founded the company with Black and Latinx communities in mind, because they’re disproportionately affected when incomplete or skewed data causes artificial-intelligence algorithms to discriminate, she told Inc. at a Real Talk streaming event on Wednesday.
"That becomes extremely important when you think of what artificial intelligence is used for in our day-to-day world," she says, noting that AI is now used in processing applications for loans, mortgages, and credit cards. Read our story to learn how Benton believes companies can gather customer data more ethically and reduce the creep factor. |
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