Good morning,
It turns out, entrepreneurship can be sexy. According to data from dating website OkCupid, more people have been proudly identifying themselves as business owners while looking for love online this past year. And for some, it’s a clear advantage.
From July 2020 to July 2021, use of the terms "entrepreneur" and "self-employed" on U.S. OkCupid profiles increased by 10 percent. And users who identify themselves as entrepreneurs in their profiles have a better chance of getting a match's phone number, according to the company.
"It's lonely being an entrepreneur," says Melissa Hobley, OkCupid’s global chief marketing officer. "So if it's going to help you be a little more likely to find love, then that's a pretty great thing." But there may be a catch. Read our story to learn which founders benefit from being open about their careers on dating apps--and which ones don’t. |
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