The 3 rules that can mean millions

INC. THIS MORNING The 3 rules that can mean millions Good morning, In 2018, when Jerry Jao’s A.I. marketing firm, Retention Science, made the Inc. 5000 for the first time, offers began rolling in to purchase the business. Jao, the company’s co-founder and CEO and an Inc.com columnist, wasn’t ready to sell, but he knew there would be more offers. In January 2020, a few months after Retention Science made the Inc. 5000 for a second time, the team started discussing an offer in earnest, from Constant Contact. Then the world closed down as the pandemic raged, complicating the sale and giving the buyer a temporary case of cold feet. At the time, Jao writes, he often heard from bankers that companies aren't sold, they're bought. Meaning, when you sell your business, there's little you can control. The acquiring company determines the timeline, the price, and the terms, and it draws up the legal documents. That's all true, he writes, but there are rules any seller should observe to encourage a positive outcome. Read Jao’s column to learn the three things every founder should know about selling a business. JOIN US: Being a business owner means having to innovate constantly and navigate change. So Inc. , in partnership with Capital One Business, wants to help you figure out Your Next Move. Join Kimberly Bryant, founder and CEO of Black Girls Code, a nonprofit organization dedicated to “changing the face of technology” by introducing girls of color to the field of technology and computer science with a concentration on entrepreneurial concepts. Bryant will share how her passion led her to grow a local grassroots initiative into an international organization. Hear her talk about how she chooses partners that fit her brand, and the importance of amplifying minority voices and their innovations of the future. Discover ways to think differently about how you lead and grow your business.  Tuesday, August 31, 2021, 12 p.m. ET Reserve your free spot. HERE'S WHAT ELSE I'M READING TODAY: These are the four characteristics Elon Musk looks for in a new hire. --Inc. The European Union is recommending that its member countries institute travel restrictions on unvaccinated Americans. --The Washington Post This study of a university marching band yielded an unexpected lesson about where mental strength comes from. --Inc. Employees say their ideal hybrid workweek is three days in the office, the Harris Poll found. --Fortune (subscription required) More than half of companies have struggled to provide the cybersecurity measures that employees need to work remotely, according to a new report. --Inc. ONE MORE THING: If your remote employees have been affected by Hurricane Ida, here’s what you can do to support them. --Inc. --Sophie Downes Assistant editor, Inc. How are we doing? Send me ideas and feedback at sdownes@inc.com, and on Twitter. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy