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When the pandemic sent much of the world into lockdown, there were two kinds of companies that thrived. Some, like Amazon, Zoom, Netflix, and DoorDash, were naturally predisposed to grow once people were forced to change their habits and stay home. But other companies bore the full brunt of the shutdowns and succeeded anyway. That’s because they had crisis-proofing strategies woven into the fabric of their businesses well before Covid-19 emerged as a threat, writes Inc.com columnist Joe Procopio.
No business is 100 percent failure-proof, and the pandemic showed that you can never predict how external events are going to affect your business. But you can prepare. Read Procopio’s column to learn five steps you can take to put your company in a better position to ride out the next crisis. |
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