Editor’s note: Inc.com managing editor Lindsay Blakely is filling in for Brit while she’s at the Inc. Founders House in Austin, Texas.
Good morning,
It's been two years since the World Health Organization declared Covid a global pandemic. Since then, nearly every facet of business has been upended. While hundreds of thousands of businesses did not make it, many of those that survived have done so out of sheer determination, the goodwill of consumers, and ingenuity. They've also challenged their own revenue models, set fire to their business plans, and learned more in the span of two years than some people have in an entire lifetime.
What did it take to reformulate a business during the pandemic, and move from a model that wasn't going to work within the new normal, to a pivot idea that did?
Over the past few months, we've spoken with several business owners who pushed forward in a very new direction--and found success--to learn what worked for them. Read on to dig into the hard-won lessons that made their pivots successful. |
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