Editor’s note: Inc.com managing editor Lindsay Blakely is filling in for Brit while she’s at the Inc. Founders House in Austin, Texas.
Good morning,
Since launching the ready-to-drink Skinnygirl Margarita in 2009, Bethenny Frankel has amassed a net worth rumored to be around $80 million, and developed one of the most successful consumer brands ever created by a reality-TV star.
Frankel knows what many people think about her. Namely, that she's a woman who earned cheap fame as a reality-television star on The Real Housewives and is now cashing in. But she is far more than that, and no one knows that better, or believes it more fervently, than she does. Her blunt, tell-it-like-it-is demeanor exudes authenticity that in her endless dealmaking has proved to be both disarming in its alacrity and brutal in its effectiveness. Being underestimated has gifted her with an invaluable tool in business: the element of surprise.
"I am so laser-focused on playing chess and checkers at the same time," she says. "I see the board, and I move with the way things change… I like the challenge. I like the art of the deal."
Read more to learn about how Frankel has spent years honing her entrepreneurial instincts and built a lifestyle empire by following a few simple dealmaking rules. |
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