The tricky task of converting customers

INC. THIS MORNING The tricky task of converting customers Good morning, The average American disposes of about 200 pounds of plastic per year. Sarah Paiji Yoo wants to drive down that number. During her last maternity leave, Yoo researched whether it was safer to use tap or bottled water for infant formula. To her horror, she discovered that even bottled water contained microplastics, the tiny particles from plastic waste that are contaminating the Earth's water supply. Her solution: Launch Blueland, a 10-year-old New York City-based startup that sells dissolvable, zero-waste household cleaning tablets. But, as Yoo told Inc. during an exclusive stream event on Thursday, turning her passion into a successful business wasn’t exactly simple or straightforward. Read our story to learn Yoo’s top three tips for launching a company designed to change minds and habits, and check out the conversation’s video highlights: What Toothpaste Taught Me About Product Development The Best Way to Market an Ecofriendly Brand The Truth About Launching a Product That Didn't Exist Before  How to Balance Profitability and Growth JOIN US: Sometimes family recipes or beauty regimens passed down from generation to generation need an upgrade. Join Inc. for a conversation with entrepreneurs who saw a direct need in the marketplace and are using their cultural backgrounds as inspiration to make change and create brands people love. Wednesday, July 21, 2021, 3:00 pm Eastern Time Reserve your free spot. HERE'S WHAT ELSE I'M READING TODAY: A new White House executive order could be a game-changer for entrepreneurs. --Inc. Your high-pressure company culture is costing you a bucketload of money, studies show. --Inc. According to Jack Dorsey, Square is building an entire new division dedicated to Bitcoin. --TheStreet The numbers are in: June’s retail sales were unexpectedly high, good news for both retailers and the country’s economic growth. --Reuters It’s time for companies to stop blaming the pandemic for terrible customer service. --Inc. ONE MORE THING: Starting tomorrow, Inc. This Morning is changing authors! Before I go, I’d like to say: Thank you for reading. Your feedback over the past almost-two years has been invaluable. Going forward, you’ll be in the very capable hands of assistant editor (and newsletter pro) Sophie Downes. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at calbertdeitch@inc.com, and sign up for daily text messages from me. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy