Solving a billion-dollar problem

INC. THIS MORNING Solving a billion-dollar problem Good morning, Naveen Jain has never been shy about tackling big problems. He’s started six businesses, including a private space travel company that intends to reach the moon. His seventh venture, Viome, is ​​an at-home gut microbiome test that will soon expand into testing for chronic diseases and cancer.  When he assesses a business idea, Jain starts with a simple premise: If your business ends up solving the problem that it sets out to solve, how many lives are going to be better because of it? ​​"If there are a billion people whose lives are going to be better, then you have a massive market," he says. "And you'll have to find a way to create that enterprise."  Read our story to learn more about how Jain determines when it’s the right time to start a new company, and the three questions he asks himself before pursuing a moonshot idea. SPONSORED CONTENT Bitmovin video APIs deliver streaming experiences that move you See how Bitmovin’s video APIs deliver the highest quality streaming experiences. Bitmovin’s cloud-based Encoding, Video Analytics, & Player APIs provide high-quality streaming on every screen. Deliver content with quality that moves you faster & on more devices than ever. Learn more here. HERE'S WHAT ELSE I'M READING TODAY: More than 70 percent of business owners are feeling optimistic and financially secure, according to a recent survey. --Inc. Google announced it will push back its office reopening date to mid-October, and will require employees to be vaccinated before returning. --The New York Times A new report on diversity in L.A.’s tech industry found persistent pay gaps along race and gender lines. --Inc. Child-care centers are struggling with staffing shortages, making child care harder to find and more expensive for the 26.8 million adults who depend on it to work. --Fortune (subscription required) In an Inc. stream event, Warby Parker co-founder and co-CEO Dave Gilboa shared his thoughts on the future of direct-to-consumer businesses. --Inc. ONE MORE THING: The Delta variant is spreading fast in the U.S. Here’s how businesses are responding. --Inc. --Sophie Downes Assistant editor, Inc. How are we doing? Send me ideas and feedback at sdownes@inc.com, and on Twitter. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy