Betting on aliens

INC. THIS MORNING Betting on aliens Good morning, Few phenomena excite the American public like aliens. And right now, alien-themed businesses are predicting rocketing sales from a new surge in tourism. That’s due to last month's publication of the U.S. government's highly anticipated Preliminary Assessment: Unidentified Aerial Phenomena document, referred to colloquially as the "flying objects" report. "People will start coming after they read the report," says Cindy Campbell, the owner of the Atomic Inn, a hotel located a few miles from Area 51, a United States Air Force facility formally known as the Nevada Test and Training Range. "Area 51 is extremely famous, and people will travel here just to be close to it.” The report itself isn’t exactly illuminating. Officials from the Office of the Director of National Intelligence, the federal agency behind the report, declined to confirm the existence of extraterrestrials. Even so, local businesses near both Nevada's Area 51 and in Roswell, New Mexico--another hot spot for extraterrestrial intrigue--are getting ready for an uptick in travelers intrigued by the report. Read our story to learn how these alien-themed stores are preparing to capitalize on new demand. HERE'S WHAT ELSE I'M READING TODAY: The NCAA’s new rules for collegiate athletes are transforming business in college towns across America. Here’s how you can cash in. --Inc. The Paycheck Protection Program is over, but you can still access $350 billion in emergency funding from state and local governments. Here’s how. --Inc. Minimum wage increases just took effect in three states, seven cities, and Washington D.C. --The Hill Apple’s hybrid return-to-office plan is reportedly causing concern among its employees, according to an internal survey. --The Verge Avoid these four first-time founder mistakes at all costs. --Inc. ONE MORE THING: This Tour de France stage winner’s remarkable comeback reveals a brutal truth about success. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at calbertdeitch@inc.com, and sign up for daily text messages from me. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy