SEGA has revealed in a new interview that it has plans to open its very own store in Japan at Shibuya's Parco department complex, which is the same building as Nintendo Tokyo, the official Capcom store, and the Pokemon Center, are currently located. SEGA says it will also open a second SEGA store in Shanghai, China. Here's what SEGA's transmedia boss, Justin Scarpone, told VGC:
"Our portfolio is very broad, but the common thread is the Sega brand. Sega already has a surprising amount of fandom as a brand, and we need to look after those fans and offer new experiences to them, while putting the stamp of Sega on it more proudly."
"If you go to retail today, you don't see 'Sega' enough. For example, we're opening a Sega store next summer in [Tokyo's] Parco. There will be a Sega store. We're also going to be doing a similar project in Shanghai, where we'll have a store there as well via a partner.
"It's really exciting and we need to do a lot more of that, because Sega is a consumer brand that is surprisingly not in front of consumers enough. Sonic is, but Sega isn't. That's one of 35 things I'm working on right now!"
Source
