Note: Kevin J. Ryan, staff writer at Inc., is stepping in for Brit while she is away from the computer today.
Good morning,
The health and wellness app Noom was exactly what a lot of people needed during quarantine. Its products nudge users into making healthier lifestyle choices around nutrition, exercise, sleep, and stress management. As such, the company nearly doubled its revenue in 2020 to $400 million, and expects to hit $600 million this year. The company’s co-founders, Saeju Jeong and Artem Petakov, are reportedly eyeing a $10 billion IPO.
But while the current iteration of Noom has been a fast success, Jeong and Petakov have been at it since 2007, leading the company through countless pivots and rebrands. And even though they’ve found something that has stuck, they’re not resting on their laurels. Check out Inc.’s piece to learn about the saga of Noom–and the pivot that comes next. |
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