Desperate measures

INC. THIS MORNING Desperate measures Good morning, When the media company Ozy unraveled last fall, its CEO, Carlos Watson--the would-be wizard of Ozy--stood accused of inflating performance, inventing partners, and looking the other way when his co-founder impersonated a YouTube exec to potential investors. It wasn't, however, the first time a funding-hungry, win-at-any-cost entrepreneur would take preposterously desperate measures. Did others cook the books? Check. Conspire to traffic cocaine? Hey, it's financing! Dress like Steve Jobs? Sadly, yes. Take a look at some founders who ran the gamut from unbridled hype to "Let me explain, Your Honor." SPONSORED CONTENT What if you could turn the cost of health care to an investment? With Cigna as your partner, investing in employee wellness and productivity means an investment in the future growth of your company. Learn more. Inc. Best Workplaces: Applications Now Open! Awarding excellence in company culture. Apply now to be recognized as a company people love to work for.  HERE'S WHAT ELSE I'M READING TODAY: With under a month to go until Biden’s new mandate takes effect, now is the time for action. –Inc. Before starting his law firm, he narrowly avoided prison. Now he's giving back by helping an incarcerated entrepreneur. --Inc.  Every entrepreneur has had to change their business model in some way. Here’s how some of the most successful ones did it. –Inc. ONE MORE THING  These three diversity recruiting mistakes are far too common for comfort. --Inc. --Brit Morse Assistant editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy