Peak weirdness

INC. THIS MORNING Peak weirdness Good morning, Last year, Steve Manning, the founder of Sausalito, California-based branding agency Igor, predicted that startup names would start to skew in a strange direction: "So much has been burned to the ground over this past year. I think you'll see bolder and more interesting names." But even he couldn't have foreseen the precise level of weirdness we'd reach in 2021. Read on for the biggest startup naming trends that emerged this year. SPONSORED CONTENT Ohio means business. With Ohio ranking #1 as the Most Affordable State (2020) according to U.S. NewsRankings, it’s no wonder that leaders and employees worldwide know Ohio is synonymous with business. Inc. Best Workplaces: Applications Now Open! Awarding excellence in company culture. Apply now to be recognized as a company people love to work for. HERE'S WHAT ELSE I'M READING TODAY: San Francisco-based Shef lets local home cooks sell their dishes. Just don’t call it a food-delivery service. – Inc.  Use this "SAS" rule to quickly diffuse conflict and end arguments. --Inc. Every entrepreneur needs a good lawyer–and these four tips for managing said lawyer. –Inc. Boost your employee retention efforts with these eight smart ideas. –Inc. ONE MORE THING: New study finds rocket scientists and brain surgeons actually aren't smarter than average. But one small thing does set them apart. –Inc. --Brit Morse Assistant editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy