Note: Inc.com managing editor Lindsay Blakely is filling in today while Brit Morse is away from her desk.
Good morning,
Do you have a diverse company? You might think you’re picking the best candidates for your team regardless of gender, ethnicity, or disability--and that you try to build products and services that cater to all types of consumers. But humans have blind spots, and for entrepreneurs, those blind spots can lead to missed opportunities.
In their new book Beyond Diversity, Rohit Bhargava and Jennifer Brown, aim both to show entrepreneurs what they’re missing in their diversity efforts--and highlight some of the surprising benefits of identifying these blind spots. Check out this piece for some of the most fascinating takeaways from the book, including how leading motorcycle brands spotted their now fastest-growing customer segment and how your language might be getting in the way of connecting with your own would-be customers. |
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