A marketing mystery

INC. THIS MORNING A marketing mystery Good morning, A business can lose market share for any number of reasons. But what about because a former employee leaked trade secrets? This was the case for one of Tyler Maroney’s clients, who contacted his private investigations firm QRI convinced that standard market forces weren't at play. A search proved revelatory. After a few hours, Maroney’s team found dirt on the hard drive of the employee’s phone: deleted texts with links to a Dropbox account with customer list files and more.  Check out the full story to find out how Maroney’s clients found the culprit--and what they did next to protect the integrity of their company. SPONSORED CONTENT This holiday season will have the most spending in history. 34% of shoppers expect to spend more this year. And to find out what shoppers most want to buy in store, you’ll have to read Klarna's report. Download now JOIN US: Join Jennifer Fleiss, co-founder of Rent the Runway, an 11 million-member startup that has transformed the fashion industry by making designer clothing rentals convenient and accessible. Fleiss will share how she created the service and what projects she’s worked on since. Hear her talk about how her experience incubating companies has helped her in her current VC position and what she looks for when investing in the next generation of brands. Discover ways to think differently about how you lead and grow your business. Are you ready for Your Next Move? Wednesday, November 17, 2021, 12:00 PM - 1:00 PM ET Register today Inc. Best Workplaces: Applications Now Open! Awarding excellence in company culture. Apply now to be recognized as a company people love to work for. Early-rate deadline: December 10, 2021. HERE'S WHAT ELSE I'M READING TODAY: President Biden on Tuesday announced his plan to address the nation's ongoing supply-chain disruptions, as part of the $1 trillion infrastructure bill. Here’s what’s involved. --Inc.  With higher prices for everything from gasoline to food, you’re going to need some creative ways to keep up with inflation. --Inc. You very well could lose all your money while angel investing. But you could possibly make a lot of money, and have fun while doing it. --Wall Street Journal  Reinventing your workplace offers a marvelous opportunity to refresh and reinvent cross-functional relationships. --HBR  Is your organization underperforming because of a lack of clarity? Here’s how to tell. --Inc.  ONE MORE THING: The pandemic is receding and you still feel like crap. Don’t worry, that’s normal. --Inc --Brit Morse Assistant editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy