A founder's fight

INC. THIS MORNING A founder's fight Good morning, When Russia invaded Ukraine on February 24, the San Francisco-based entrepreneur Andrey Liscovich made a fateful decision to return to his hometown of Zaporizhzhia to help with a war effort.  Liscovich is one of many founders helping Ukrainians persevere against Russian aggression, though he stands out in his decision to leave safety in the U.S. to help on the ground in his native country. While his family has fled Ukraine for Germany, the 37-year-old is now running a volunteer supply-chain team in southeastern Ukraine to procure drones, cargo trucks, and other essentials for volunteers defending their homeland. "It's an entrepreneurial problem," he says. "It's very similar to running a startup."  Read on to learn more about how Liscovich is putting his sourcing skills to use to support his country—and how he says others can make an impact. SPONSORED CONTENT Only once, there’s Demetrix Science and nature team up for access to rare ingredients. Inc. 5000. Call For Entries Apply now to be recognized as one of America's fastest-growing private companies! Applications are open for Female Founders 100 Our annual list celebrates the most inspiring, creative, tenacious, and trailblazing women in entrepreneurship. Apply by April 8 for the early-deadline rate! HERE'S WHAT ELSE I'M READING TODAY: Only 12 percent of workers are fully productive at work–and that’s a problem leaders can solve. –Inc.  This 26-year-old founder aims to build Africa’s biggest fashion conglomerate. Here’s how. –Inc.  The Metaverse is changing the business world. Learn ways to get your foot in the virtual door. –Inc.   The science behind why you choke under pressure–and how to prevent it. –HBR What happens when you let your employees work whenever, wherever. –WSJ  ONE MORE THING: For this healthcare company, nearly a decade of patience and development paid off. –Inc.  --Rebecca Deczynski Staff reporter, Inc.com How are we doing? Send me ideas and feedback on Twitter at @rebecca_decz. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy