Covid killer

INC. THIS MORNING Covid killer Good morning, When Covid hit in 2020, Rayne Guest thought it could be a big moment for her business. Her company, R-Water, makes a device that produces a simple but effective surface disinfectant on site, reducing a business’s reliance on plastic bottles. Independent testing, she says, found that a main ingredient in her disinfectant--hypochlorous acid--could kill Covid-19 on surfaces in just 20 seconds.  But there was one problem: The U.S. Environmental Protection Agency put only products sold in bottles or other packaging on its "List N," of products that kill Covid-19--the "holy grail" of disinfectants, says Guest. Her product, of course, was specifically designed to avoid the need for plastic bottles that would end up in landfills.  Check out the full story to find out how this cleaning product company booked its best-ever year on record, despite the bureaucratic hurdles it faced. SPONSORED CONTENT The Potential of Investing in Pre-IPO Startups Many investors choose venture to get into high-growth startups. Alumni Ventures makes it easy to own a professional VC portfolio. Get started. Inc. Best Workplaces: Applications Now Open! Awarding excellence in company culture. Apply now to be recognized as a company people love to work for. HERE'S WHAT ELSE I'M READING TODAY: Your idea matters. But your ability to spin a good yarn matters at least as much. –Inc. If you're thinking about outsourcing your HR department, consider these steps and tips first. –Inc. If you haven't taken a hard look at your servers and security systems recently, you'd be wise to do so ASAP. –Inc.  Landlords and small businesses that rely on office workers agonize as companies let employees continue to work from home. –WSJ  The pandemic is changing how employers view people who have been unemployed for months or years. –NYT  ONE MORE THING: This company’s biggest advantage over the competition? Showing its dissatisfied customers the door. –Inc. --Brit Morse Assistant editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy