Good morning,
Sooner or later, if moderately successful, most entrepreneurs get persuaded by their peers that only the superior wisdom of a branding and marketing agency can set them on the road to exponential growth. But putting your brand in the hands of an unknown entity comes with a number of potential pitfalls. As Carey Smith, founder of Big Ass Fans and Unorthodox Ventures, found, some agencies are more interested in promoting their own brand and vision than promoting yours, and aim to mold your company’s appearance into their own interpretation.
That’s why, as Smith found out, it’s crucial to either develop a team to handle branding internally or find an agency you can trust. Otherwise you may fall for an illusion of expertise that doesn’t add value--and that can cost you a huge chunk of your marketing budget. Read more on what you should consider before hiring a branding or marketing agency. |
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