How to grow when your customers have no money

INC. THIS MORNING How to grow when your customers have no money Good morning, The Covid pandemic pretty much shut down the entire hotel industry. As a result, Ali Moloo’s business myDigitalOffice, a Bethesda, Maryland-based company that places everything from inventory to payroll to convenience-store sales onto a single software platform, started losing customers fast. So he called on his mentor Jim McKelvey, who successfully launched payment platform Square amid the financial meltdown of the late aughts.  McKelvey told Mooloo he had two choices: he could let the company lie dormant, or grow it in preparation for the future. Moloo chose the latter. He leaned into the clients he had and created a free product for hotels that helped them plan for the future and understand how their properties were comparing with the market. Check out the full story to learn how Mooloo’s company strategized for more growth and what else he’s learned from McKelvey’s mentorship that has helped the company thrive. SPONSORED CONTENT This holiday season will have the most spending in history. 34% of shoppers expect to spend more this year. And to find out what shoppers most want to buy in store, you’ll have to read Klarna's report. Download now JOIN US: As co-founder and CEO of &pizza, a fast-casual pizza chain constantly ahead of the curve on technology, Michael Lastoria is paving the way for how the food and beverage industry should treat employees. Join Inc . for what promises to be an inspiring conversation as Lastoria shares pivotal moments in his personal and professional journey. Wednesday, November 10, 2021, 12:00 PM - 1:00 PM ET Register today HERE'S WHAT ELSE I'M READING TODAY: Even though they don’t have to adhere to Biden’s vaccine mandate, smaller companies, too, are facing pushback from workers. --Inc. Third-party cookies are on their way out. Here's how to prepare for what's next. --Inc. There's an effective way to get out of an unwanted meeting (and add some extra hours to your schedule as a result). --Inc Signing bonuses, higher wages, even college tuition may not be enough to attract seasonal workers for the holidays. --NYT When looking for a business coach, first consider why you might need one in the first place, and look for someone who specializes in that area. --WSJ ONE MORE THING: New data shows that 2021 is shaping up to be a "banner year" for female-founded startups. --Inc. --Brit Morse Assistant editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy