Good morning,
Even when others urge you to move away from your business idea, you may be best served by listening to your gut. That was the case for Kimberly Bryant, the founder and CEO of Black Girls Code, an Oakland, California-based nonprofit that teaches virtual reality, robotics, game design, web design, and mobile app development to girls of color through workshops, hackathons, and summer camps.
A decade ago, Bryant was running Black Girls Code as a side hustle, funding it with her 401(k). People around her encouraged her to rename it, she said during an Inc. streaming event on Tuesday. But focusing on Black girls was the whole point, so Bryant stayed true to her idea--and it ended up being one of the best moves she made for growth. Now, when people search online for tech education resources, they immediately find her organization because of its name.
“The thing that was our biggest mark against us 10 years ago became the thing that helped people discover us,” Bryant says. Read our story to learn how she helped Black Girls Code become a force by trusting her intuition, and what other entrepreneurs can learn from her journey. |
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