What Amazon doesn’t have

INC. THIS MORNING What Amazon doesn’t have Good morning, For most of Ryan Holiday’s life as an author and entrepreneur, his work has been digital. So when he and his wife decided to put their life savings into opening a physical bookstore in Bastrop, Texas (population: 9,000), they experienced culture shock, as well as sticker shock and every other kind of shock. With digital comes the opportunity, and seemingly the obligation, to pursue scale, Holiday writes in a column in the October issue of Inc. Running an email list or a podcast is close to free. A brick-and-mortar business is precisely the opposite. But he found that as satisfying as it is to reach large numbers of people through the enormous scale of the internet, there is even more satisfaction in doing something in real life, for real people. Read Holiday’s column to learn how a small-town bookstore can beat the digital behemoths in a few crucial ways. JOIN US: As founder and president of Fashionphile, one of the world’s top resellers of pre-owned luxury, Sarah Davis is changing the way fashion and technology work together. Join Inc. for what promises to be an inspiring conversation as Davis shares pivotal moments in her personal and professional journey. Hear her talk about how Fashionphile became the exclusive re-commerce partner of Neiman Marcus and how she has been using data to create progressive algorithms for consumers. From consumer growth patterns in a pandemic to building inclusive data algorithms, Davis will offer advice on how to lean into the changing consumer behavior of 2021 and beyond. Wednesday, October 6, 2021, 3 p.m. ET Reserve your free spot. HERE'S WHAT ELSE I'M READING TODAY: When they need to pivot and expand, these successful businesses follow their customers. --Inc. Kind founder Daniel Lubetzky is launching a new food company, Somos, that draws on his Mexican heritage. --CNBC Here are three ways to compete in the race for talent by improving the employee experience at your company. --Inc. This tech entrepreneur envisions a remote-first approach to work that ditches the “office-as-factory” model. --The New Yorker New research shows that expressing gratitude is easier and more meaningful than you think. --Inc. ONE MORE THING: This CEO learned an essential leadership lesson early in life--from her ballet teacher. --Inc. --Sophie Downes Assistant editor, Inc. How are we doing? Send me ideas and feedback at sdownes@inc.com, and follow me on Twitter. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy