Good morning,
For most of Ryan Holiday’s life as an author and entrepreneur, his work has been digital. So when he and his wife decided to put their life savings into opening a physical bookstore in Bastrop, Texas (population: 9,000), they experienced culture shock, as well as sticker shock and every other kind of shock.
With digital comes the opportunity, and seemingly the obligation, to pursue scale, Holiday writes in a column in the October issue of Inc. Running an email list or a podcast is close to free. A brick-and-mortar business is precisely the opposite. But he found that as satisfying as it is to reach large numbers of people through the enormous scale of the internet, there is even more satisfaction in doing something in real life, for real people. Read Holiday’s column to learn how a small-town bookstore can beat the digital behemoths in a few crucial ways. |
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