Good morning,
Gearing up for Amazon Prime Day could be the difference between a sales bonanza and a missed opportunity.
This year’s shopping event takes place June 21-22, and plenty of e-commerce companies have been preparing for months already. For Julie Stott and Jo Baar, co-founders of jewelry company Honeycat, it’s a chance to top last year’s numbers: During last year’s Prime Day, they generated 500 percent more revenue than on a typical two-day period, setting a new company record. "We've been preparing for Prime Day for months," Stott tells Inc., adding that the company has been sending its jewelry to the Amazon warehouses and setting up a Prime exclusive discount of 20 percent off.
If you haven't started planning yet, there's still time. Read our story to learn three top tips for preparing for Prime Day, with just 10 days to go. |
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