Hoping to break records

INC. THIS MORNING Hoping to break records Good morning, Gearing up for Amazon Prime Day could be the difference between a sales bonanza and a missed opportunity. This year’s shopping event takes place June 21-22, and plenty of e-commerce companies have been preparing for months already. For Julie Stott and Jo Baar, co-founders of jewelry company Honeycat, it’s a chance to top last year’s numbers: During last year’s Prime Day, they generated 500 percent more revenue than on a typical two-day period, setting a new company record. "We've been preparing for Prime Day for months," Stott tells Inc., adding that the company has been sending its jewelry to the Amazon warehouses and setting up a Prime exclusive discount of 20 percent off. If you haven't started planning yet, there's still time. Read our story to learn three top tips for preparing for Prime Day, with just 10 days to go. SPONSORED CONTENT Join Codecademy and Start Your New Career in Tech Whether you’re looking to start a whole new career or advance your existing programming skills, Codecademy has the right courses for you. With self-paced learning, you can make your next career move on your terms. Get step-by-step guidance on where to start and how to grow with Codecademy. HERE'S WHAT ELSE I'M READING TODAY: How can lawmakers really help small businesses? Get out of the way, as one former SBA official writes. --Inc. Related: Struggling restaurants could soon be getting $60 billion in relief funds. --Inc. Federal Covid-19 workplace safety rules are finally here--but only for health care workers. --NPR Jeff Bezos is going to space for 11 minutes. Here’s how risky that is. --CNN Here are three ways to proactively address employee wellness in the workplace as you return to the office. --Inc. ONE MORE THING: Shark Tank investor Daymond John’s newest venture is also his passion: teaching young entrepreneurs. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at calbertdeitch@inc.com, and sign up for daily text messages from me. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy