Good morning,
Sometimes, customers care more about your mission than anything else.
Shark Tank investor and serial investor Daymond John learned that lesson after investing in sock company Bombas, which donates clothing to homeless shelters for every pair of socks sold. The New York City-based brand gained a cult following by adhering to that mission, convincing John that customers truly care about companies that give back.
It’s a lesson that prominently features in John’s new course on entrepreneurship for kids ages 10 to 17. Crafting a strong mission statement, he says, is the first step for both young students and adult entrepreneurs alike--and the best way to help your customers feel good about buying from you.
That’s significantly easier said than done. Read our story to learn John’s best advice for making it happen. |
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