Good morning,
During the depths of the pandemic, business owners had to get creative to keep their best employees--especially moms, who were more likely to have to quit their jobs to care for school-age kids and sick family members.
Now, with a light at the end of the tunnel, many entrepreneurs have no desire to go back to 2019. Their pandemic-era strategies, devised to help hold onto parents, are helping them retain valued employees, recruit new talent, and often, work more efficiently.
An example: For many families whose school-age kids were suddenly at home, 9 to 5 was no longer the peak productive time for work. This became a problem at StrongSuit, a 15-person company that provides families with a tech-enabled chief of staff, where customers were accustomed to near-instantaneous response times. Founder Lindsey Michaelides started by trying to reset customer expectations, letting them know that any message not marked "urgent" might have a 24-hour turnaround time. As a company that was started to support parents, she explained, they needed to make this change to support the parents on their own staff.
"The customers were amazing," Michaelides tells Inc. "We got applause."
Ahead of Mother’s Day on Sunday, read our story to learn five great parent-friendly strategies that entrepreneurs are using to keep their best talent for the long haul. |
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