Good morning,
When the pandemic hit the U.S. last year, companies of all stripes quickly pivoted to meet the enormous demand for masks.
That was partially for humanitarian reasons, and partially as a new source of revenue amid the catastrophic business climate. Masks were a brisk business to be in, until the CDC's mid-May decision to relax PPE guidelines caused a precipitous drop in demand. Multiple business owners tell Inc. that their mask sales fell immediately, along with online engagement for their mask advertisements on platforms like Instagram, Google, and Facebook.
Now, business owners that relied on mask sales are changing course once again--and drawing on the experience of the past year to plan ahead. Some believe that individuals will continue to wear masks as an everyday precaution, or during flu and wildfire seasons. Others are taking advantage of some surprising opportunities they discovered over the past year by selling masks.
Read our story to learn what’s next for companies that pivoted to masks, and the lessons every entrepreneur should learn from their experiences. |
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