13 years of trial and error

INC. THIS MORNING 13 years of trial and error Good morning, For health-care platform Noom, 2020 was a banner year. The company generated $400 million in revenue, thanks to millions of people looking to shed pandemic-fueled pounds. The artificial intelligence-driven app integrates fitness tracking, nutrition, and sleep and stress management to form a one-stop shop for health and wellness. But it took a lot of trial and error for the 13-year-old company founded by Korean entrepreneur Saeju Jeong and Ukrainian Artem Petakov to become a success story. “We made so many mistakes,” Jeong said on Tuesday, during an exclusive Inc. stream event. “I learned the painful way that it’s almost inevitable.” Today, Noom is a a two-time honoree on the Inc. 5000 ranking of the fastest-growing U.S. private companies and the Inc. Best Workplaces roster. Read the highlights of the hourlong conversation to learn Jeong’s lessons from his company’s early stumbles, and how it finally found a healthy balance. SPONSORED CONTENT The Highest Paying Cash Back Cards Have Hit The Market These cards feature $200 bonus offers and up to 3% cash back. PLUS no annual fee and no interest for 15 months. Credit card expert Greg Go says they're “the best deals I’ve seen in my years of reviewing credit cards for Yahoo, US News, and Wise Bread." Learn more. JOIN US ON CLUBHOUSE: Epic Games v. Apple is the trial of the decade and could have implications for Silicon Valley, developers, and small business. Get the inside scoop from a founder who testified in the trial, legal experts, and reporters who have been following the weeks of testimony at this event. Thursday, May 20, 2021, 3:00 pm Eastern Time View the event on Clubhouse. Pitch your company to Inc. editors and reporters looking for their next big story. Get feedback on your elevator pitch and a behind-the-scenes glimpse into how to get your business online or in the magazine. Thursday, May 20, 2021, 5:00 pm Eastern Time View the event on Clubhouse. HERE'S WHAT ELSE I'M READING TODAY: Flexible schedules, paid time off, and mental health: Here are the benefits that matter most now. --Inc. Most conventional wisdom about startup success might be completely wrong. One venture capitalist is using data to prove why. --Inc. Mask mandates are disappearing, so business owners are making and enforcing their own rules. --NPR Alfred Lin likes to keep a low profile. That’s difficult when he’s partially responsible for one of the most successful IPO years in history. --Fortune (subscription required) Here’s how to avoid giving up too much equity, too early. --Inc. ONE MORE THING: Stressed out by your 87 open browser tabs? New research offers a fix. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at calbertdeitch@inc.com, and sign up for daily text messages from me. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy