Talking about women

INC. THIS MORNING Talking about women Good morning, There’s little doubt that the pandemic has hit women-owned businesses particularly hard. Women are more likely than men to own businesses in the hard-hit service sector, while also primarily bearing the significant burden of increased child care. "There are only so many hours in a day. So do the math--that's less time to put toward their business," says Jill Sasso, vice president of human resources and governance programs at the Women's Business Enterprise National Council, a nonprofit for certification, resources, and advocacy for women-owned businesses. Sasso is one of a group of seasoned entrepreneurs and experts who came together last week to discuss opportunities for women-owned businesses during an Inc. National Small Business Town Hall virtual event. Throughout the hourlong discussion, panelists tackled topics like networking, pivots, the Paycheck Protection Program, and imposter syndrome--all focused on turning a tough 2020 into a successful 2021. Read our story to learn these founders’ best advice for powering through the pandemic and strengthening your business this year. And check out these video highlights from the event: How This Spa Pivoted During Covid-19 to Keep Making Money Safely How Women Entrepreneurs Can Make Connections Online When You Ask for Mentorship, Make Sure You Can Answer These Questions The Fundamentals of a Strong Business Model How Women Founders Can Beat Imposter Syndrome to Raise Money HERE'S WHAT ELSE I'M READING TODAY: The Paycheck Protection Program is due to sunset on March 31, and there are currently no plans to extend it. Is this the end of the PPP? --Inc. The Internal Revenue Service plans to audit more small businesses this year than usual. Use these strategies to eliminate tax mistakes. --Inc. The unemployment rate could be painting an inaccurate picture of the U.S. economy, especially as millions of women remain out of the workforce. --CNBC More than 50 companies have now vowed to be carbon-neutral by 2040, and counting. --The Washington Post (subscription required) This 'Miss Congeniality' used pageant winnings to fund her business and here's her advice for founders with unconventional backgrounds. --Inc. ONE MORE THING: These are the four most important questions to ask yourself as a new founder. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at calbertdeitch@inc.com, and sign up for daily text messages from me. Become an Inc. Unlimited subscriber. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy