| What spring break means for summer 2021 |
| | Good morning,
Spring break has long been a respite for young people looking to blow off steam.
This year, it’s also proving a challenge for small-business owners in beach towns and other vacation hotspots--and a harbinger for the upcoming summer season. In some locations, the problem is too much demand: Bars and restaurants in popular vacation spots in Florida, which jettisoned business capacity limits and facemask requirements on March 2, are reporting a deluge. Many entrepreneurs have needed to staff up very quickly, and are finding the hiring market to be shockingly tight. Some also report frustrations around patrons refusing to follow the Centers for Disease Control’s facemask guidance, in a state with relaxed mandates.
Meanwhile in California, spring break has been far tamer--because unlike in Florida, California's restrictions have continued. On March 14, many of the state’s counties were permitted to reopen at 25 percent capacity, with rules around social distancing and facemasks. Amid those restrictions, business owners are seeing more subdued results. Todd Brown, the owner of Bub’s @ the Beach, a popular San Diego spring break bar and restaurant, tells Inc. that business--with the exception of last year around this time--has never been this slow.
In other words, business owners are feeling the pinch at both ends of the spectrum. With summer fast approaching, that struggle may only intensify. Read our story to learn how some businesses are coping with demand they can’t handle, while others are projecting for a painfully slow summer. |
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