| | New Research and Ideas This Week | | Many business leaders think that large-scale change is necessary to bounce back from difficult times. But a soccer team's surprise success shows that smaller measures can work better, write Boris Groysberg and colleagues. | | A/B tests help startup founders capitalize on good ideas—and move on from duds—faster, says research from Rembrand Koning. How can established companies benefit? | | Can workforce diversity take hold without inclusion? James Heskett reflects on one company's high-profile struggle to bring in more Black executives. | | Public health officials should target their pandemic messaging to men differently than to women, says research by Vincent Pons and colleagues. | | Examining two competitors in the airlines industry, this study finds that analyzing each dimension of product impact allows for deeper understanding of each company's business strategies. | | This paper reviews and explains the growing literature focused on the political effects of immigration, and highlights fruitful avenues for future research. | | We analyze total US advertising spending from 1960 to 2018. The elasticity of annual advertising outlays with respect to gross domestic product appears to have increased substantially beginning in the late 1990s. | | | Executive Education Courses | | March 1-April 1, 2021 (Unit 1 only) | | | Harvard Business School Online | | Become a purpose-driven leader. | | Develop a toolkit for making and understanding financial decisions. | | Elevate your managerial approach. | | Secure maximum value for your organization through a mastery of negotiation techniques. | | Harvard Business School, Soldiers Field, Boston, MA 02163 Copyright © 2020 President & Fellows of Harvard College. All Rights Reserved. | | | |
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