Good morning,
If your company doesn't have a clear purpose, it's going to fall behind.
That was the consensus of two dozen executives and business experts who spoke at Inc.'s Purpose Power Summit 2021, an online event presented with marketing agency StrawberryFrog and reputation data company RepTrak, on Tuesday. "Coming out of Covid, one of the things we've done as a society is we've put companies on a higher moral pedestal," said Stephen Hahn-Griffiths, global EVP of reputation intelligence and enterprise growth at RepTrak. "We've created higher expectations for what we expect a brand to deliver."
Speakers at the virtual event discussed how the pandemic has changed brand purpose: how it's defined, how consumers view it, and how companies turn it into meaningful action. StrawberryFrog and RepTrak also unveiled their newest Purpose Power Index, including a list of the 20 most purpose-driven companies in the U.S. and a discussion of what brands can do to improve their public perception in this area.
Check out our coverage to learn how to find your own brand’s purpose, and why purpose and growth go hand in hand: |
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