Good morning,
There are two words Nicole Bernard Dawes never wants to hear from her team: “You’re right.”
The serial entrepreneur has worked hard to coach her employees on decision-making and critical thinking. Before founding Larkspur, California-based Nixie Sparkling Water in 2019, she co-founded snack company Late July with her father 20 years ago, before selling it in 2018. Both companies followed one product development mantra: no third-party focus groups. Nixie’s 11-person staff does all of its own flavor research and development. For that process to be successful, Bernard Dawes demands ultimate candor and critical feedback from her employees.
That’s not an easy task, given the enormous temptation to tell a boss what she might want to hear. Yet teaching people how to have smart opinions and own their decisions is one of the most important career development tasks you can do for your employees, Bernard Dawes tells Inc.
Read our story to learn how she develops those skills across her workforce, and how it results in a stronger company. |
0 Comments:
Post a Comment