| Crucial lessons that’ll outlast the pandemic |
| | Good morning,
At Two Hearted Queen, every order comes with a love note.
The Chicago coffeehouse started the practice at the height of the Covid-19 crisis. It’s been a big hit with the local Northalsted neighborhood, so the shop’s owners plan to continue it post-pandemic. Northalsted, long known as Boystown, is the oldest officially recognized gay neighborhood in the U.S--and for a community that thrives on active social lives, 2020 was a test. Yet despite the inevitable revenue drops, fewer than five neighborhood businesses have closed permanently, according to the Northalsted Business Alliance, a local chamber of commerce.
Some, like Two Hearted Queen, relied on customer relationships to survive. For others, the pandemic prompted experiments--bars turning into restaurants, restaurants turning into ghost kitchens, all in the name of scrapping for both money and community support. Their experiences offer a playbook with lessons bound to outlast the pandemic.
Read our story to learn how one community’s business owners pulled off a case study in resilience, and the tactics they plan to keep well into the future. |
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Hey Zuck, Get Those Robots out of My Social Feed
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