'It's up to us to solve this'

INC. THIS MORNING 'It's up to us to solve this' Good morning, Last year, California had its first million-acre blaze, the August Complex Fire, which burned from Northern California to Washington with such intensity that the smoke blotted out the sun, turned the sky orange, and reached as far as New York City. The west coast wildfire season that used to run from June until October now begins in May and stretches into January. A record 4.2 million acres were scorched in California alone in 2020, an area the size of Connecticut. Experts estimated direct damages at up to $20 billion. Amid all that, some Silicon Valley entrepreneurs feel they're the only thing standing between climate change and the charred landscape of tomorrow. "We exist at the intersection of climate change, dysfunctional government, and technology," says Robert Shear, co-founder of Zonehaven, an emergency collaboration platform for first responders and the public. "We all know we're not going to rely on our government to save us from climate change. The solution has to be community-led. It's up to us to solve this." Read our story to learn how startups are fighting deadly wildfires with technology, and why they keep getting burned by hesitant investors and governments. JOIN US: Join Inc . in conversation with Noom co-founder and CEO Saeju Jeong, who will talk about building a mentally and financially strong company and answer your most-pressing business questions. From creative solutions to actionable advice for your business, this series provides informative, powerful takeaways and real-life perspectives from great business minds. Tuesday, May 18, 2021, 1:00 pm Eastern Time Reserve your free spot. HERE'S WHAT ELSE I'M READING TODAY: The Memphis bridge closure is wreaking havoc on businesses across the U.S., and it could get much worse. --Inc. These four famous companies might be iconic brands now, but their early days were decidedly unglamourous. --Inc. Google has filed a legal brief to protect the spouses of H-1B visa holders. The rest of the tech industry appears to support it, too. --The Verge Restaurant food e-commerce platform Goldbelly raised $100 million to build on pandemic growth. --New York Times Here’s the real problem with Twitter’s new “tip jar” feature. --Inc. ONE MORE THING: The more you hire, the harder it is to protect your company’s culture. This founder learned the hard way. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at calbertdeitch@inc.com, and sign up for daily text messages from me. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy