How to snag grant money from last night's Super Bowl concert

INC. THIS MORNING How to snag grant money from last night's Super Bowl concert Good morning, If you stayed awake after last night’s big game, you probably encountered the star-studded Big Concert for Small Businesses on multiple TV channels and internet streaming services. As the name suggests, stars like Alicia Keys, Brandi Carlile, Christina Aguilera, and more performed to help raise money for small businesses across the country. Today’s question: How can your business snag some of that grant money? The answer lies with the Local Initiatives Support Corporation (LISC), a nonprofit community development financial institution (CDFI) in New York City, which will be dispersing the funds as a series of $10,000 grants. The grants are specifically aimed at underserved businesses, minority-led companies, sole proprietors, and unbanked entrepreneurs located in disadvantaged neighborhoods. Applications are available on LISC’s website, as of today. Before you check it out, read our story to learn your company’s chances of landing a grant, and what you’ll need to prepare for the application. Inc.’s Best Workplaces. Apply today! Inc. Best Workplaces awards the company cultures that thrive in the face of adversity. Cultures that in response to a pandemic redefine the workplace and continue to enrich it. Cultures that foster employee growth and advancement at all levels. Apply today to be recognized as a place where people love to work, one that sets the standard for excellence in company culture. (Extended) Deadline to Apply: February 12, 2021 Apply Now. HERE'S WHAT ELSE I'M READING TODAY: These are the emotions that make Super Bowl ads go viral, according to new research. --Inc. Related: Yesterday's Super Bowl ads featured babies, nostalgia, and a rare 2-minute long endorsement from Bruce Springsteen. -- New York Times After a decade of rapidly falling costs, the rechargeable lithium-ion battery is finally poised to disrupt industries and power the world. --The Wall Street Journal Apple has been named the world’s “most admired company” for the 14th year in a row. Facebook isn’t even on the list. --Inc. Related: Mark Zuckerberg’s big problem has been obvious for 17 years. It might finally be coming home to roost. --Inc. ONE MORE THING: Comedian Sarah Cooper’s top rule for humor at work: “Don’t try to be funny.” --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at calbertdeitch@inc.com, and sign up for daily text messages from me. Become an Inc. Unlimited subscriber. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy