The next wave

INC. THIS MORNING The next wave Good morning, The bad news keeps coming: The U.S. recently broke a single-day record, with more than 160,000 new coronavirus cases. The biggest culprit? Businesses. Restaurants, gyms, bars, cafes, and other heavily trafficked indoor venues accounted for 80 percent of new infections from March to May, according to a new analysis published Nov. 10 in the journal Nature, which used cellphone data from 10 U.S. cities. The analysis further showed that infection rates were higher in lower-income communities, as the study's authors noted that work demands likely had a hand in people's increased mobility. While it's unclear if or when more state-by-state restrictions are coming, this data probably will influence how officials respond to the latest wave of the virus. A total lockdown could result in a slew of business closures, especially if it’s not accompanied by a long-awaited round of federal small-business stimulus money. For any other scenario, business owners are hoping their crisis-era planning will get them through the uncertainty of the coming months.  Read our story to learn how small businesses across the country are preparing for the next Covid-19 wave--including unique pricing strategies, new product lines, and more. Inc.’s Best Workplaces. Apply today! Inc.’s Best Workplaces awards the company cultures that thrive in the face of adversity. Cultures that in response to a pandemic redefine the workplace and continue to enrich it. Cultures that foster employee growth and advancement at all levels. Apply today to be recognized as a place where people love to work, one that sets the standard for excellence in company culture. Early rate deadline: December 4, 2020. Apply Now. HERE'S WHAT ELSE I'M READING TODAY: Sign up now: Meet Jeff Raider, co-founder of Harry’s and Warby Parker, in an exclusive November 19 streaming event. --Inc. Kind turned 17 years, eight product lines, and a love for healthy snacking into a $5 billion sale. Here’s how --Inc. The Business Roundtable says it’ll push for small-business Covid relief and tariff removals under President-elect Joe Biden’s administration. --CNBC Uber and Lyft used sneaky tactics to avoid classifying drivers as employees in California, voters say. Now, they’re going national. --The Washington Post (subscription required) This care-package company boxes up local pride in Baltimore--and during the pandemic, it’s been busier than ever. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback for Inc. This Morning at calbertdeitch@inc.com or on Twitter. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy