Good morning, When Alexa von Tobel and Lucy Deland started their first companies, they each faced the same huge hurdle: It was the Great Recession, and everyone they knew thought they'd fail. Instead, both succeeded--von Tobel with financial planning company LearnVest and Deland with online correspondence platform Paperless Post. Of course, it didn’t come easily. Being a founder is "the only job that as you are getting better at it, it gets harder," von Tobel observed on Wednesday at the Inc. 5000 Vision Conference. "As you're getting better, as the company's doing better, your learning curve is getting steeper, and you're just constantly on a treadmill of getting better and having to see through immense stress and chaos." When von Tobel and Deland teamed up with former U.S. secretary of commerce Penny Pritzker to launch venture fund Inspired Capital last year, they had plenty of experience using passion and resilience to defy the odds during uncertain times. Those traits have become incredibly important again this year--which, both women said, is why they now aim to lend some of their wisdom to other entrepreneurs. Read our story to learn their three crucial strategies for keeping your business alive and building a company that lasts. |
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