| A new (and welcome) challenge |
| | Good morning,
During the pandemic, business slowed at Catcher's, a seasonal restaurant in Rehoboth Beach, Delaware.
The pace was so slow that owner Roland Buckingham and his son, Paynter, passed the time between filling takeout orders of crab legs and shrimp tacos by playing chess all night. Now, Buckingham faces a new, albeit welcome, challenge: Thanks to the CDC's surprise easing of mask and social distancing restrictions last week, vaccinated customers are returning in droves to businesses once hit hardest by the pandemic, such as gyms, restaurants, spas, and others in the travel and hospitality industries.
Catcher's sales are up 100 percent compared to late spring of 2019 as customers are splurging on missed in-person experiences, like shared meals with friends. However, the restaurant currently has just six employees--and Buckingham's typical talent pool has dried up, as so many businesses have begun scrambling to staff up. His problems aren’t unique: Pent-up demand for in-person services and experiences has led to sudden nationwide hiring difficulties.
Read our story to learn the strategies business owners are using to patch their talent gaps--including pricing changes, tech additions, staff initiatives, and more. |
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