Back in November, when Twitter was really starting to lose its hubcaps, a few of WIRED's editors started brainstorming where to station a reporter for a month or so. We wanted to tell the story of the growing race to supplant Elon Musk's sputtering social giant, and we noticed that a guy named Christopher Bouzy had just announced his intention to create a brand new Twitter rival—from scratch. We brought the idea of going inside Bouzy's new project to longtime WIRED contributor Brendan Koerner, one of our favorite writers. However successful Bouzy's efforts proved to be, we figured that following this particularly audacious quest to unseat Twitter would reveal something about this moment of twitchy indeterminacy in the history of social media—a moment when everyone is trying to recapture what they loved most about "early Twitter," even as they pickle further in their own jadedness about life online. Would Bouzy be able to realize his ambition of building a kinder, gentler platform that still buzzed and crackled? On that question, and in a lot of other ways, the story turned out to reveal way more than we expected. —John Gravois | Features Editor |
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