About Elon Musk and Twitter

INC. THIS MORNING About Elon Musk and Twitter Good morning, Elon Musk has long been one of the most interesting users on Twitter. He frequently uses the social media platform to promote his companies, engage with fans, taunt rivals, and make predictions about the future. His posts have even gotten him into trouble. So it’s somewhat surprising that Twitter announced Tuesday it would add Musk to its board of directors through 2024 in exchange for 14.9 percent of the company's shares. While Musk's stake doesn't give him control of the company, it does increase his already overwhelming influence.  And what’s in it for Twitter? That’s where things get interesting. CEO Parag Agrawal admitted in a tweet that Musk is both a passionate believer in the service and its most intense critic, “which is exactly what we need on Twitter, and in the boardroom, to make us stronger in the long-term.” Read on for our columnist Jason Aten’s analysis on why he thinks Twitter’s decision to put Musk on its board is a genius business move. Inc. 5000. Call For Entries Apply now to be recognized as one of America's fastest-growing private companies! Applications are open for Female Founders 100 Our annual list celebrates the most inspiring, creative, tenacious, and trailblazing women in entrepreneurship. Apply by April 9 for the early-deadline rate! HERE'S WHAT ELSE I'M READING TODAY: Employees spend more time coordinating their work than actually working. Here’s the remedy. –Inc.  Have an underperforming employee? You have options besides letting the person go. –Inc.  When it comes to hybrid work, focus on how your teams get the job done as opposed to where they choose to do it. –Inc.  When disaster strikes, people need two things from CEOs: data and empathy. –WSJ  Here are three ways to boost employee retention through personal development. –HBR  ONE MORE THING: If you use software to track job applicants, you might have a discrimination problem in your process. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy